Advertising Disclosure

What Are Affiliate Relationships?

Some links on our website or in our communications may be affiliate links. This means we may receive a commission if you click these links and make a purchase or engage services from the linked company. These commissions come at no additional cost to you—the price you pay remains the same whether you use our affiliate link or go directly to the supplier.

Current Affiliate Programs

We may participate in affiliate programs with equipment manufacturers, suppliers, and service providers, including but not limited to:

• • Kitchen equipment manufacturers based in Europe
• • Professional appliance suppliers
• • Specialty kitchen equipment retailers
• • Related service providers in the hospitality industry

How Affiliate Relationships Affect Our Recommendations

We want to be clear about our approach:

• • We only recommend products and services we believe offer genuine value based on our professional experience
• • The existence of an affiliate relationship does not determine whether we recommend a product
• • We provide alternatives at various price points, including options where we have no affiliate relationship
• • Our recommendations are based on equipment quality, suitability for purpose, and client needs first

Disclosure of Affiliate Links

When we include affiliate links in our content, we disclose this clearly. You'll typically see language like "This is an affiliate link" or similar notation. In our consultation work, we verbally disclose any commission arrangements that apply to equipment recommendations.

What Is Sponsored Content?

Sponsored content is material created in partnership with a brand or company who provides compensation for featuring their products or services. This may include detailed equipment reviews, case studies featuring specific brands, or educational content supported by manufacturers.

How We Handle Sponsored Content

Our approach to sponsored content includes:

• • Clear labeling of all sponsored content as "Sponsored," "Paid Partnership," or similar designation
• • Maintaining editorial independence regarding the content of sponsored materials
• • Only accepting sponsorships from brands we have experience with and would genuinely recommend
• • Providing honest assessments even in sponsored content, including potential drawbacks

Brand Partnerships

We may have ongoing relationships with certain equipment manufacturers or suppliers. These partnerships allow us to stay current with product developments and sometimes secure favorable terms for our clients. When relevant to your project, we disclose these relationships and how they might benefit you.

Editorial Integrity

Sponsored content does not compromise our commitment to providing useful, accurate information. We maintain full editorial control over all content, whether sponsored or not. Sponsors do not dictate our opinions, recommendations, or the conclusions we present.

Display Advertising

We may use third-party advertising networks to display ads on our website. These networks use cookies and similar technologies to serve ads based on your browsing history and interests. For more information about cookies and how to manage them, please see our Cookie Policy.

Advertising Networks We May Use

We may work with advertising networks including:

• • Google AdSense and Google Ad Manager
• • Industry-specific advertising platforms relevant to hospitality and food service
• • Other reputable advertising networks that serve professional audiences

Behavioral Targeting

Some advertising networks may use behavioral targeting, which means ads are selected based on your browsing behavior across multiple websites. This is intended to show you more relevant advertising. You can typically opt out of behavioral advertising through your browser settings or industry opt-out tools.

Remarketing and Retargeting

We may use remarketing services to advertise to people who have previously visited our website. This means you might see our ads on other websites after visiting ours. Remarketing cookies track your visit and allow advertising networks to serve relevant ads. You can opt out of remarketing through your ad personalization settings or browser extensions.

Data Collection by Ad Networks

Third-party advertising networks may collect information about your browsing activity to serve relevant ads. This information is typically anonymous and does not include personally identifiable information. For details about data collection and privacy, please review the privacy policies of the specific advertising networks, as we do not control their practices.

Managing Advertising Preferences

You have control over advertising you see:

• • Adjust cookie settings through your browser preferences
• • Use our cookie management tools (see our Cookie Policy)
• • Opt out of personalized advertising through industry opt-out pages
• • Use browser extensions or privacy tools to block advertising trackers

Impact of Blocking Advertising

Blocking advertising and tracking technologies may affect your website experience. Some functionality may not work as intended, and you may see less relevant advertising. However, you are free to make these choices based on your preferences.

Data Protection Rights

Under data protection regulations including GDPR, you have rights regarding data collected for advertising purposes. These rights are detailed in our Privacy Policy. You can request information about what data has been collected, request deletion, or withdraw consent for data processing.

Questions About Advertising Practices

If you have questions about specific advertisements, sponsorships, or affiliate relationships, please contact us. We're happy to provide additional information about our advertising practices and any specific financial arrangements related to content or recommendations.