Advertising Disclosure

At Thornbury, we believe in complete transparency regarding our advertising relationships and how we generate revenue. This Advertising Disclosure explains our financial relationships, affiliate partnerships, and sponsored content policies to help you make informed decisions.

Last updated: January 2026

Our Commitment to Transparency

We are committed to maintaining the trust of our clients and website visitors by being transparent about how we earn revenue and any relationships that might influence our recommendations or content. This disclosure is provided in compliance with the Federal Trade Commission's guidelines and UK advertising standards.

Our primary goal is to provide valuable, honest business consulting advice. While we may receive compensation through various arrangements, our recommendations are always based on professional judgment and genuine belief in the value of the services or products we discuss.

Affiliate Relationships

What Are Affiliate Relationships?

An affiliate relationship exists when we earn a commission for referring customers to third-party products or services. This means that when you click on certain links on our website and make a purchase, we may receive a small percentage of the sale at no additional cost to you.

Our Affiliate Practices

• Disclosure: We clearly identify affiliate links and relationships when they appear on our website
• Honest Recommendations: We only recommend products, services, and tools that we have personally evaluated or genuinely believe could benefit our clients
• No Extra Cost: Affiliate commissions never increase the price you pay for products or services
• Independence: Our professional opinions remain independent, and affiliate relationships do not influence our core consulting advice
• Transparency: We inform you when content contains affiliate links so you can make informed decisions

Types of Affiliate Programs

We may participate in affiliate programs for:

• Business software and productivity tools
• Professional services and platforms
• Educational resources and training programs
• Business books and publications
• Financial and accounting software

Sponsored Content

Identification of Sponsored Posts

From time to time, we may publish sponsored content, which is material created in partnership with or paid for by third parties. All sponsored content will be clearly labeled as such using terms like "Sponsored," "Paid Partnership," or "Advertisement."

Our Sponsored Content Standards

• Clear Labeling: All sponsored content is prominently marked to distinguish it from editorial content
• Editorial Control: We maintain editorial control over sponsored content to ensure it meets our quality standards and provides value to our audience
• Relevance: We only accept sponsorships from companies whose products or services are relevant and potentially beneficial to our clients
• Authenticity: Sponsored content reflects our genuine assessment and is written in our authentic voice
• Separation: Sponsored content does not influence our independent editorial content or consulting recommendations

Brand Partnerships

We may enter into brand partnerships where we collaborate with companies to create content, host events, or develop resources. These partnerships are always disclosed, and we carefully select partners whose values align with ours and whose offerings genuinely serve our clients' needs.

Third-Party Advertising

Display Advertising Networks

We may use third-party advertising networks to display advertisements on our website. These networks may use cookies and similar technologies to serve ads based on your browsing behavior across different websites.

Advertising Technologies Used

• Display Ads: Banner advertisements and visual ads displayed on our website
• Behavioral Targeting: Ads may be personalized based on your browsing history and interests
• Remarketing: Technology that shows our ads to people who have previously visited our website
• Analytics Integration: Advertising platforms integrated with our analytics to measure effectiveness

Ad Personalization and Privacy

Third-party advertising networks collect data about your browsing activities to provide personalized advertisements. You can control personalized advertising through:

• Our Cookie Policy settings on this website
• Your browser's privacy settings
• Industry opt-out tools and preference centers
• Ad network settings on platforms like Google and Facebook

Product Recommendations and Reviews

When we recommend products, services, or tools on our website or during consulting engagements:

• Based on Experience: Our recommendations are based on our professional experience and genuine assessment of value
• No Obligation: We only recommend products we believe in, regardless of whether we receive compensation
• Financial Relationships Disclosed: If we have a financial relationship with a recommended product or service, we disclose it
• Independent Evaluation: Our evaluations remain independent and objective, even when affiliate relationships exist
• Alternative Options: We strive to present multiple options and alternatives when discussing tools or services

User Rights and Controls

Your Advertising Choices

You have several options to control your advertising experience on our website:

• Cookie Preferences: Manage your cookie settings through our Cookie Policy page to control advertising cookies
• Browser Settings: Configure your browser to block third-party cookies or opt out of personalized advertising
• Ad Blockers: Use browser extensions or ad-blocking software if you prefer to avoid advertisements
• Platform Controls: Adjust advertising preferences on platforms like Google and social media networks

Opt-Out Procedures

To opt out of personalized advertising:

• Visit our Cookie Policy page to adjust your cookie preferences
• Use the Network Advertising Initiative opt-out tool
• Configure your browser's Do Not Track settings
• Manage advertising preferences in your Google account settings
• Adjust privacy settings on social media platforms

Data Collection for Advertising

Information collected for advertising purposes may include your IP address, browsing behavior, device information, and interaction with advertisements. For complete details on data collection and usage, please refer to our Privacy Policy.

Compliance and Standards

Our advertising practices comply with:

• UK Advertising Standards: Advertising Standards Authority (ASA) regulations and guidelines
• Consumer Protection: Consumer Rights Act and fair trading standards
• Data Protection: UK GDPR requirements for data processing in advertising
• Industry Best Practices: Professional consulting and business advisory standards
• Transparency Requirements: Clear disclosure of financial relationships and sponsored content

Questions About Our Advertising

We welcome questions about our advertising relationships and disclosure practices. If you notice content that should be labeled as sponsored or have questions about specific recommendations, please contact us.

We are committed to maintaining trust through transparency and will promptly address any concerns about our advertising disclosure practices.

Updates to This Disclosure

We may update this Advertising Disclosure from time to time to reflect changes in our practices, legal requirements, or advertising relationships. Material changes will be highlighted at the top of this page, and the "Last updated" date will be revised accordingly. We encourage you to review this disclosure periodically.